MONTCREST SCHOOL

Brand Identity Design

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OBJECTIVE

Montcrest is a private elementary school in Riverdale, Toronto. The goal was to create a modern brand identity that represents their essence and values. 

SOLUTION

By gaining empathy and uncovering what Montcrest stands for, the idea arose to create a logo with a kite motif, representing their yearly kite day. The kite represents giving students the confidence and opportunity to fly high and achieve accomplishments from their experience at Montcrest. 

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Collaborators: Grant Gordon (Creative Director), Bruce Roberts and Mackenzie Gilmore (Project Managers), Joe Gorecki (Co-Designer), Peter Andrew Lusztyk (Photographer)

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© 2023 Renee Robinson