UNIVERSITY OF GUELPH
Print & AODA Viewbooks (2020–2022)
OBJECTIVE
The University of Guelph (U of G) is a top comprehensive University in Canada. They host nearly 30,000 domestic students, along with 1,700 international students from 130+ countries. U of G commissioned newly designed print and digital viewbooks to engage with prospective students.
SOLUTION
Using pre-existing brand colours and typefaces, I designed a fresh layout and established a clear typographic hierarchy. The design system was then applied to additional books targeting an international demographic (eight total).
ACCESSIBLE VERSIONS (AODA)
AODA (Accessibility for Ontarians with Disabilities Act) is a legislative framework in Ontario, Canada, that aims to make information and communications accessible to people with disabilities.
Collaborators: Bruce Roberts (Project Manager), Larissa Scholtis (Junior Designer)
OTHER PROJECTS
MKBUI/UX Design
THE SOUND OF ICE CRACKINGBook Design
RESTFULDigital Product Design • UI/UX
NOTICEABILITYBrand Identity • UI/UX
QUINN+PARTNERSBrand Identity • UI/UX
CONTEMPORARY AUSTRALIAN INDIGENOUS ARTPrint Design
MONTCREST SCHOOLBrand Identity Design
TRAXBrand Identity Design
YOUNGSTERBrand Identity • UI/UX
EAT, SLEEP, DESIGN, REPEAT.
© 2023 Renee Robinson